Jennie Baird

Jennie Baird, Chief Product Officer for BBC Studios, has driven growth and innovation for some of the media industry’s most successful digital brands and legacy-to-digital crossovers.
She is responsible for BBC Studios’ global product strategy, ensuring the company maximizes the value of its digital portfolio - including its wide array of digital direct to consumer touchpoints as well as the digital capabilities that enable them. She is also a key connector between BBC Studios and teams across BBC Group.
Previously, Jennie served as Executive Vice President and Managing Director in BBC Studios’ Global Media and Streaming division, shepherding the Company’s vision and investment in driving audience growth across BBC’s digital news and factual products around the globe, including rebuilding and scaling BBC.com and the BBC News international mobile app, as well as managing BBC Studios’ direct-to-consumer documentary service, BBC Select, and BBC Podcasts.
Before joining BBC Studios in February 2022, Jennie was Global Head of Product at News Corp where she was responsible for enterprise product development and product strategy, working between News Corp HQ and its portfolio of diverse brands and business units including Dow Jones, WSJ.com, HarperCollins, Realtor.com, The Times of London, Foxtel, and more.
Prior to that she held various roles at a number of large-scale digital businesses, including AOL, iVillage, and Entertainment Weekly. Earlier in her career, she was instrumental in bringing the pioneering and award-winning website SmartMoney.com to market in the mid-1990s. She also co-founded the cult baby name website, BabyNameWizard.com, exiting with a sale to CafeMedia.
Outside of work, Jennie is a mental health advocate, and volunteers as a suicide bereavement support facilitator.